By: Mark Burdett
If one of your New Year resolutions is to make your business more successful then read on as writing articles could (and indeed should) form a big part in making sure your resolution comes true.
And these 2 tips can turn your article into something people might want to read and publish into a piece of writing that will get you and your business exposure.
Top Tip Number 1: Be different
The internet more so than any other communication tool gives people the chance to air their views and have a voice. The trouble with such a forum is that you are usually competing with hundreds, thousands and indeed millions of other people also wanting their views and opinions to be read or heard.
The truth therefore is that when writing articles you have to stand out from the crowd in order to get maximum exposure and results. The good news is that so many people who you are up against dont do this so opportunities exist for the minorities who do have something different to say (or say something in a different way). Here are just a few ways in which you can stand out:
a. Be controversial. This is a sure fire way to get your articles published and read.
b. Be trusted. By becoming a recognised expert in your chosen field your views and opinions will make you stand out.
c. Be funny. If the opportunity arises for you to put a humorous slant on your article then give it a go and see how it goes. Remember people like to be entertained.
d. Be first. If your article writing is on topical subjects then very often the person who gets their article and opinions in first will get the most exposure.
e. Be passionate. People with passion about a subject stand out of the crowd. Weve all seen them and their passion is contagious. It makes you want to know more and it makes them successful. Look at the top business men and women around and they all share one quality and it isnt to make money. The quality they share is that they are passionate about what they do. Be passionate about the content of your articles and I guarantee you will get results.
Top Tip Number 2: Get action
So you have written your article and are ready to share your thoughts with the World. How do you actually do this though?
Well the real beauty of article writing is that there are thousands of websites that are looking for articles to add content rich information to their sites. And there are 3 main ways in which you can get your article listed and read. These are:
1. Do it yourself and submit your articles to article submission sites. These are sometimes free sites that allow you to submit articles on a regular basis. The result is they pretty much do all the work for you and people from across the world can see your articles and even post them on their own sites. This means you and your business gets exposure and inbound links to your website (which if you dont already know is the number 1 way to help with search engine optimisation or SEO).
2. Pay an article company to get even more exposure. There are many article sites that for a fee will allow you to submit an article and they will then submit your articles to their network of article sites. This could well result in numerous inbound links and if you write an interesting and keyword rich article could really help with your SEO.
3. Get someone to do it all for you. If youre too busy to write and submit articles but still want to see how it could benefit your business (and believe me it really can) then you can now get people to do it for you. A Marketing Consultant or specialist article writing and submission service could both help out so shop around and see what is available.
The bottom line is that unlike press releases (where you are often relying on the media to help you get exposure) with articles you can make sure you get exposure by being pro active.
Articles can and will help you promote your business and are one of the best and most cost effective ways to help you with search engine optimisation. Give it a try and see how you get on.
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